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Kansas City Brigade - Mixed Media Campaign

A campaign designed to increase ticket sales for the AFL team the Kansas City Brigade. The campaign, which includes traditional and non-traditional executions, was created around the consumers' negative perception that AFL players are second-calss athletes. The reality is that AFL players are first class athletes and aren't just "ordinary guys."

WINNER OF TWO 2008 BRONZE STUDENT ADDYs

Art Director - Jim Dore

Copywriter - Joel Jackson and Jim Dore

Designer - Monina Velarde